Whether you’re a part-time blogger or a full-time entrepreneur, blogs are a fantastic marketing tool to boost the profile of your brand. There are several blogging tools available that can help you to improve the quality of your blog, from stock photos to graphic design software, so let’s dive in and take a look:
Blog Ideas Generator
To help you to generate interesting blog topics, try the Hubspot ‘Blog Ideas Generator’. Using this tool you can input three of your keywords. Once you’ve done this the tool will give you five ideas that you can choose to use for your blog articles. When you’re coming up with new ideas for blog posts, it’s also useful to check out what your competitors have been writing about lately. To stand out, you’ll need to offer topics that are unique and different.
2. Google Keywords Planner
To help you optimize your blog posts, the Google Keywords Planner is the tool you need. The site can help you to check for the most popular words, using search volume, and similar words. The Keywords Planner will provide you with bid estimates for all your keywords, so you can create an advertising budget and keep on top of your marketing finances. It’s simple to save the keywords you like to your advertising plan. If you’re planning on using a blog to improve your business, it’s important to focus on SEO.
3. Death to Stock
Tired of using the same old stock photos as everyone else? Death To Stock is an artist-based organization, where you can access authentic and fresh stock photos, helping you to stand out from the crowd. The group wants to push against the prevalence of overused photos. They are seeking to “fund talented artists who are creating fresh and stunning work that you can’t get anywhere else.”
Canva is a handy design tool that can help you to create beautiful graphics and images for your blog. One of the best things about Canva is that you don’t need any design skills to use it. The tool can be used to make graphics for your site, your blog, marketing materials, and more. Using Canva you can make consistent graphics that represent your brand style, and add a professional tone. You can take advantage of many features including design grids, templates, and image cropping tools. I have also used canva to create downloads, stickers and business cards for my business.
Ghost is a content management system that’s especially for blogging. The tool provides built-in SEO support, an intuitive editor, various layouts, email subscriptions, and more. One of the great things about Ghost is that you can access unlimited integrations. It’s easy to publish content and keep your blog posts nice and organized. A few of the features on offer are:
- Custom domains.
- SEO features.
- Content management.
- Scheduled posts.
Whether you’re an individual or a business, there are plenty of advantages of using a blog to improve your brand. Other popular marketing tactics this year include video marketing, social marketing, and influencer marketing. If you run your own business, working with the right influencers can help you to grow your audience. For more information about influencers, take a look at the Unruly Agency, representing influencers such as Kiera Bernier.