Small businesses need to keep their existing customers happy, but at the same time, they’ll want to work on attracting new customers. If you want to take your company to the next level, these tips will help you to generate new business to your company:
1 . Improved Target Market Research
If you want to attract new customers you have to improve your target market research. Are there any target markets that you can tap into that you haven’t explored yet? Focus on demographics and customers’ activities, interests, and opinions; create detailed buyer personas; and collect all the data that you can. If you want to reach new audiences you will need to find out who these people are and where to find them. It’s also a good idea to try to build an email list.
2. Work With Influencers
Content creators can help you to gain the trust of your audience, improve your brand visibility and generate leads. There are many platforms where you can find influencers, including Klear, IZEA’s Shake and Upfluence. It’s important to find influencers in the right niche who are already talking to your audience. Nano-influencers are inexpensive to collaborate with, and their audiences are incredibly engaged. Working with influencers has a great ROI, plus it’s a great way to reach new audiences.
3. Run Contests
Competitors and contests are a great way to attract new customers. You can run contests on social media, promoting your contest across all your different channels. Besides attracting new customers there are lots of advantages of running contests:
- Contests are a great way to engage with your audience.
- Can help you to drive traffic in store and online.
- You can use contests to collect consumer data, such as emails.
- Contests are a great way to build up your online community.
4. Sales Coaching
To attract new customers and clients you’ll need a great sales team. The best way to support your employees is to provide your team with sales coaching, if applicable. With the right sales coaching support your team can track customer responsiveness, identify the right customers, create benchmarks, and more. If you want to take your team to the next level, sales coaching is the way forward. When you’re choosing a sales coaching service you’ll need to do your research, and establish your needs. For more information check out this top sales coaching platform.
5. Promos & Discounts
One of the easiest ways to attract new customers is to offer promotions and discounts. Everyone loves a deal, or better still something for free! Promos give your customers a chance to try out your products and see what they think. Many consumers are skeptical of new brands; they prefer their tried and tested favorites. However, if you offer incentives, you’ll find that many customers are willing to take a chance. Gathering reviews from customers (and possibly offering incentives for reviews) can help build trust as well.
It can also be a great idea to collaborate with other local businesses on your promotions. Collaborations can help you to reach new audiences and improve the effectiveness of your marketing.
6. Creative Content
You’ll need to deliver innovative, informative, and fun content from your blogs to your videos and social media posts. Ensure that you perform lots of research, use content tools, and aim to stand out from your competitors. Video content is a great way to convert customers, particularly if it’s entertaining and engaging. You can create your own videos for YouTube, or work with a video production company. When you’re designing new content, keep the following ideas in mind:
- Consider creating a podcast to help your brand stand out.
- Your tone of voice should be consistent on all different channels.
- Customers like long-form educational content.
- Visual content helps to break up text and improve engagement.
Ask your existing customers to recommend you to their friends and family. Create refer a friend programs, offering your customers freebies when they refer you. At this stage, it’s also a great idea to ask your customers for feedback. Your existing customers are the key to their success, you can use their opinions to find out what you’re doing right and how you can improve. You can collect your feedback in lots of different ways, from surveys to chatbots to marketing focus groups.
Using these seven points you’ll be able to attract plenty of new customers to your business. From improving your content to offering promotions, there are lots of ways to succeed in business and grow your brand.
Marette Flora is the founder of Floradise blog and personalized gift shop. Marette is a passionate storyteller and creator. She attended the Walter Cronkite School of Journalism at Arizona State University and obtained a bachelor’s degree in journalism and mass communication.
She is passionate about creating helpful and meaningful things.