If you are running your own business from home, you might already be aware of the many challenges you may face as you attempt to grow it. You might have noticed a lot of other business owners have a blog that they can direct people toward as a marketing tool. If you use it in the right way, a blog can be a useful way to boost your small business. I’m sharing how a blog can boost your business:
Generating Traffic
One of the main ways having a blog can help your business is by generating traffic that you can then direct to the website of the business itself, or to other places that you might have, such as an online marketplace you control. To do that effectively, you need to generate traffic to the blog itself, which you can do in a number of ways including using other social media based sites, as per Master Blogging’s guide on the subject. With more blog followers, you are going to generate a lot more traffic for your business’ website.
SEO
Having a blog is also a strong way to build and boost your website’s SEO, which is vital if you want people to see your website more and more on search engines’ results pages. With a blog, what you have is regularly updated content, which means that your site gets recrawled time and time again by the search engines, thus helping your visibility. If you can give genuinely useful information on your blog, then that is going to help even more. All in all, a blog is one of the best ways to boost your SEO.
Show Expertise
A blog is an opportunity to show off what you know in terms of what is relevant to the field or industry you work in. This is effectively a great way to show everyone that you are a trusted, knowledgeable resource, which in turn encourages a better public view of your business’ brand. By using your blog to show expertise in this way, you are building a better future for your brand in so many ways, and hugely effectively.
Link to Products
Finally, remember that you can use your blog to also link back to your own products. Once you get to a point where your blog is popular and being read by a lot of people, this will therefore mean that you are going to be able to get lots of people to click through to your product landing pages. In turn, this will likely convert a lot of people into actual sales, which is the end goal in all of this. So it’s vital that you are doing this from time to time– although be careful not to spam your own blog!
Related posts: