Marette has a journalism background and extensive experience in editorial. She has since pivoted to first research content production and then marketing, focusing on keyword research, content strategy, SEO strategy, editing, as well as public relations and influencer marketing. Marette’s journalism background allows her to make complex topics more digestible, engaging and educational for readers. Her understanding of brand voice, tone and social media trends, along with her excellent editing skills, make her an excellent steward of content strategy efforts.
Long-form content/White papers/E-books
Creating landing pages, SEO demand pages and gated content to support company goals.
Owner of SEO strategist and SEO content production process.
Editorial Calendar Management
Owner of content marketing editorial calendar, budget and writer management.
Developing and editing research reports and writing public relations content to publicize the research.
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