You may have noticed that there are a plethora of very successful and worthwhile podcasts out there. I have enjoyed listening to some on Audible lately. There are many podcasts that struggle to gain an audience, or are perhaps not as worth listening to. That said, podcasts are absolutely excellent methods of connecting with an audience, discussing longform ideas, delving into a niche, and having fun. Many of us use podcasts as more than just a means to fill empty time, but to engage our minds, to listen to what podcast guests really have to say about the world around us, and to help us feel more connected to this strange world we find ourselves in.
But what makes a successful podcast stand out? There’s every chance that you could find yourself asking this question, perhaps to promote your business, perhaps to simply share some of your life experience, or maybe to share your comedic material. Keep these essentials in mind that make a good podcast stand out:
Excellent marketing can certainly help you connect with the audience you want to attract. You might decide to market your brand through taking out sponsor time with another podcast similar or tangential to yours. Perhaps you could market through posting clips to YouTube or Instagram, ensuring that the algorithm works in your favor. You might find that good marketing comes from asking your audience to recommend or rate the show if they feel inclined. Podcasts are great in that they offer both a business-like state and cultural influence, making marketing easy to approximate and benefit from.
A Consistent Theme
Keeping a consistent theme can also be useful. It help you ensure you can easily explain what your podcast is, it keeps your episode structure reliable, it also helps you offer something unique within a niche rather than trying to offer everything all at once. Your audience will become more engaged. Perhaps instead of covering every film, for instance, your podcast could be about Film Noir, and the movements that created it. That could be an interesting listen, and the singular focus helps you deep dive into more expansive discussions that may not be found elsewhere.
It’s essential to invest in reliable hosting. Not only does this ensure your podcast is easily available, but when you host your podcast with Blubrry, it ensures you gain the statistics you need to move forward and benefit as a result. Reliable hosting is one of the most worthwhile measures you can take, because anything less than the professional standard will leave you seeming amateurish. With that in mind, you’re much more likely to make a positive first impression, and move forward with confidence.
With this advice, I hope your podcast can stand out and become just as popular and helpful as it deserves to be.
Marette Flora is the founder of Floradise blog and personalized gift shop. Marette is a passionate storyteller and creator. She attended the Walter Cronkite School of Journalism at Arizona State University and obtained a bachelor’s degree in journalism and mass communication.
She is passionate about creating helpful and meaningful things.