E-commerce is big business. Whether ayou start a multi-billion dollar company or side hustle there is a space for everyone to sell their goods online. The difficulty comes in getting noticed and converting leads into sales in a huge and densely populated space. Here are some great ways to improve your website sales and grow your business to the next level:
Getting noticed
First and foremost you want to be noticed. You could be selling the best products, but if no one knows about them they won’t sell. Consider strategies such as content marketing, digital marketing, and social media marketing. These marketing methods are great tools for brand recognition, awareness, and building a trusted relationship with your audience. They can be time-consuming and technical, which can present a challenge for smaller businesses without large marketing budgets. That is not to say it is impossible. Block out a little time each day to spend on getting your head around the different marketing methods and how you can use them to your advantage. You don’t have to use them all; start with just one. Depending on the time and resources available this type of marketing can cost as little or as much as you want it to. It can also produce some of the most cost-effective results.
Convert your traffic
So you’ve spent some time and, or, money on marketing. You’ve started a blog, upped your social media game and as a result, you have seen traffic on your website. The job is not done there. While high traffic is a fantastic start, it is only worthwhile if you can convert that traffic into sales, and this is where it can get tricky, and technical. Consider using conversion rate optimization services that can help you get the financial results from the traffic you have worked so hard to get.
Keep the checkout process simple
Buying online should be simple and easy. Customers who have to complete multiple forms and go through multiple pages before they spend their money with you are more likely to be put off and leave the items in the cart. The more pages required the more hurdles in their way. Streamline the process as much as possible. Keep it short and simple so as not to deter a customer from spending.
Capture email addresses
Obtaining email addresses is crucial for your business. Email addresses are your direct source to get in front of a customer. They allow you to send out reminders where customers have left items in their cart, alert them to new stock or promotions, and keep them updated on the day-to-day of your business. What is more, they are your contacts. You are not at the mercy of Instagram or Facebook to get in front of them. Just be careful not to spam. Send out high-quality, useful emails that add value to the customer. Too many emails that are irrelevant will annoy customers and cause them to hit the unsubscribe button.
Optimize for mobile
Setting up or running an online business has never been more accessible, but it needs to be fully accessible by your audience. Ensure your website is cellphone responsive. A large proportion of e-commerce is done via mobile sales. If your online shop or website isn’t mobile-friendly you are shutting the door on customers you cannot afford to lose.
Do you have any other ideas to improve your website sales?
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Marette Flora is the founder of Floradise blog and personalized gift shop. Marette is a passionate storyteller and creator. She attended the Walter Cronkite School of Journalism at Arizona State University and obtained a bachelor’s degree in journalism and mass communication.
She is passionate about creating helpful and meaningful things.